Designer, Marketer and
Creator based in Gothenburg.
Hello, I'm Isabelle!
Hello! I am Isabelle, born and raised in Gothenburg.
Since graduating from Yrgo, Marketing & Advertisement in 2017, I have worked on marketing and design projects across multiple industries.
Creative work is something I am passionate about, and now I'm looking for the next opportunity to showcase my marketing, design, and branding skills.
I'd love to tell you more over a cup of coffee!
UX/UI Design
Figma and Adobe XD
Skilled in UX/UI design - enhancing user satisfaction through improving digital product usability and accessibility with the design thinking the and user in mind.
User testing
VWO, HotJar and Microsoft Clarity
Done user testing both on live and school projects with eCommerce websites, own projects but also for campaigns. Always with user, accessibility, conversion rate and design in mind.
HTML/CSS
Basic experience in front end development through work in VWO, Wordpress, SiteCore, WiX, HubSpot and other platforms.
CMS Systems
Sitecore, Wix and Wordpress
I work daily in our CMS, Sitecore, creating and editing website content. Over the years, I've gained experience with various tools and strategies to enhance website value and user experience.
Adobe CC
Made several brochures, catalogues, flyers and other printed material for furniture stores, malls, therapists, dentist offices and more. Designed both from scratch and with existing brand identities.
SEM/SEO
Google Business Tools
Adept in SEO and SEM - leveraging digital marketing strategies to enhance website optimization and improve search engine rankings.
Video
Premiere Pro and After Effects
I edit videos and enhance them with basic animations to create engaging and visually appealing content. I always aim to match the tone, pacing, and message of the video to its target audience.
Copywriting
Proficient in copywriting - crafting engaging and persuasive content to influence and prompt desired actions from target audiences.
AI Tools
MidJourney, ChatGPT and Photoshop
I use AI tools for my everyday work. Tools like MidJourney helps me with image rendering and ChatGPT supports me writing new texts and creating images as well.
Social Media
Meta, Pinterest, TikTok, LinkedIn
Proficient in social media marketing and design, utilizing platforms to promote brands, products, and services. Creating engaging content that drives conversions and ROI.
Photography
Digital and analog
Experienced in photography - capturing and conveying messages, emotions and stories through visually compelling imagery.
Project Management
Monday and Trello
Experienced in project management, I excel at leading teams to meet objectives within budget and schedule. I can help organizations achieve goals and drive success.